Content Marketing Services
Create content that doesn't just sit on your website – it attracts visitors, builds authority, and supports sales. Ads Revenue helps you build a content engine aligned with your SEO, brand, and business goals.
From SEO blog posts and topic clusters to landing page copy and resources, we focus on content that answers real questions, ranks for the right keywords, and moves users closer to taking action.
What's Included in Our Content Marketing Services?
We treat content as a long-term asset, not just a checklist task. Our work covers strategy, creation, and optimisation:
- ✓ SEO blog posts & articles
- ✓ Topic clusters & pillar pages
- ✓ Service page and landing page copywriting
- ✓ FAQ, resource and support content
- ✓ Content refresh & optimisation of old posts
- ✓ Content calendar planning & prioritisation
- ✓ Keyword-to-content mapping
- ✓ Internal linking recommendations
- ✓ Alignment with SEO & paid campaigns
- ✓ Performance tracking & improvement suggestions
Why Content Marketing is Critical for Modern Brands
Search engines and users both reward brands that educate, explain, and solve problems. Good content helps you:
- Rank for more relevant keywords and search intents.
- Build authority and trust in the minds of your potential customers.
- Support sales conversations by answering common objections and FAQs.
- Provide assets you can reuse in email campaigns and social media.
- Create a content library that keeps working for you over time.
Our Content Marketing Process
Instead of writing random topics, we follow a structured process to make your content more strategic and impactful.
1. Discovery & Topic Mapping
We understand your services, target audience, and business priorities. Then we identify key themes, topics, and questions your ideal customers are already searching for online.
2. Keyword & Intent Research
We research search terms and analyse intent – informational, commercial, or transactional. This helps us decide which topics should be blog posts, which should be landing pages, and which support other pieces of content.
3. Content Strategy & Calendar
Based on your capacity and goals, we create a content roadmap – a mix of quick wins and long-term assets. This forms your monthly or quarterly content calendar with clear priorities.
4. Writing & On-Page Optimisation
We create content that is helpful, structured, and aligned with SEO best practices – headings, internal links, schema suggestions, and strong CTAs that guide users to the next step (enquiry, signup, or call).
5. Publishing & Internal Linking
We help ensure content is properly formatted and connected to relevant pages. The goal is to create clusters where related topics support each other and signal expertise to search engines and users.
6. Performance Review & Content Refresh
Over time, we monitor which pieces attract traffic, get engagement, or contribute to conversions. We then refine, expand, or refresh content so it continues to perform better.
Who Should Invest in Content Marketing?
Our content marketing services are especially useful if you:
- Want to improve SEO but don't have the time or team to create regular content.
- Have a complex or considered service and need content to explain it clearly.
- Want your website to become a resource hub, not just a brochure.
- Want sales and marketing to have better assets to share with prospects.
Even a small but strategic content program can compound in value over time and support your ads, SEO, and email campaigns.
Content Marketing – Frequently Asked Questions
1. How many articles or pages do I need per month?
It depends on your goals, competition, and current content base. Some brands start with 2–4 strong pieces per month, while others scale higher. We focus on quality and relevance first, then volume as needed.
2. Can you write in our brand tone and style?
Yes. We start by understanding your brand voice, target audience, and existing content. Over time, we refine tone and structure based on your feedback so content feels natural and on-brand.
3. Do you only write for blogs, or also for landing pages?
We work on both. SEO blogs are great for discovery, while landing and service pages are critical for conversions. A good content strategy usually combines both types.
4. How do we measure success from content marketing?
We look at multiple signals: organic traffic growth, ranking improvements for target topics, engagement (time on page, scroll depth), and contribution to leads or enquiries. Over time, we connect content more closely with sales outcomes.
