LinkedIn Ads Campaigns for B2B Brands
Reach founders, decision-makers and professionals on the platform where they already think about work. Ads Revenue builds LinkedIn Ads campaigns that focus on qualified B2B leads, not random clicks.
From Ideal Customer Profile (ICP) definition to audience building, messaging, lead forms, and CRM alignment, we help you use LinkedIn as a predictable channel for pipeline, demos, and sales conversations.
What's Included in Our LinkedIn Ads Services?
LinkedIn is powerful but expensive if not handled carefully. We focus on building campaigns around clear ICPs, strong offers and clean funnelsso that every lead pushed to sales has a real chance of closing.
- ✓ Ideal Customer Profile (ICP) & audience definition
- ✓ Campaign & ad structure for B2B funnels
- ✓ Sponsored Content & Carousel ads
- ✓ Message Ads / InMail where relevant
- ✓ Lead Gen Forms with custom questions
- ✓ Offer & messaging angle testing
- ✓ Integration with CRM or lead workflows
- ✓ Lead quality tracking & feedback loop
- ✓ Bid & budget optimisation
- ✓ Full-funnel reporting (awareness → leads → pipeline)
Why Use LinkedIn Ads for B2B Lead Generation?
LinkedIn lets you target people not just by interests, but by job title, seniority, company size, industry and skills. That makes it ideal for B2B products and services where you need fewer, but higher-quality leads.
With the right strategy, LinkedIn Ads can help you:
- Get in front of decision-makers and budget owners.
- Fill your sales pipeline with demo requests, discovery calls, or trial signups.
- Run account-based marketing style campaigns for specific company lists.
- Build brand recall among niche professional audiences.
Our LinkedIn Ads Process: From ICP to Qualified Leads
Good B2B campaigns start with clarity: who you want to reach, what you want them to do, and what makes your offer worth their attention. Our process is built around that.
1. ICP & Offer Discovery
We dig into your Ideal Customer Profile – roles, industries, company size, geographies, pain points – and pair that with your offers (product demo, free strategy call, trial, etc.) to shape a campaign that feels relevant and specific.
2. Audience & Campaign Strategy
Using LinkedIn's targeting (job titles, functions, skills, seniority, company lists), we build audience groups for different stages: cold, problem-aware, and warm accounts. Then we design campaigns that move them forward in the funnel instead of expecting an instant "book a demo" from everyone.
3. Creative & Messaging Development
We plan different messaging angles – pain-point focused, outcome-focused, insight-led, or offer-led – and test them via Sponsored Content, carousels, and sometimes Message Ads / InMail. The goal is to quickly show why your solution is worth their time.
4. Lead Gen Forms & Landing Experience
We decide where to capture leads – via LinkedIn Lead Gen Forms or your own landing pages. We help define smart form fields so sales gets the context they need, without making the form so long that no one completes it.
5. CRM Alignment & Lead Quality Feedback
We either integrate leads directly into your CRM / sheet or set up a simple workflow for your team. Regular feedback from sales on lead quality helps us refine audiences, messaging, and offers so that results improve over time, not just remain static.
6. Ongoing Optimisation & Scaling
We monitor performance, pause weak segments, scale winners, and keep testing new ideas in a controlled way. Because LinkedIn clicks are expensive, we are extra careful about where the budget goes and how quickly we scale.
Is LinkedIn Ads Right for Your B2B Brand?
LinkedIn Ads generally work best when:
- You sell to businesses (B2B), not consumers.
- Your target buyers have clear professional identities (founders, CXOs, marketing heads, HR, IT, etc.).
- Your deal size or customer lifetime value justifies a higher cost per lead.
- You have or can build a sales process to follow up with leads (SDR/BDR, founder-led sales, etc.).
If you're unsure, we can look at your current sales model and recommend whether LinkedIn should be a main channel, a support channel, or something to test after other foundations are in place.
LinkedIn Ads – Frequently Asked Questions
1. Are LinkedIn Ads more expensive than other platforms?
Cost per click on LinkedIn is usually higher than Google or Meta, but you're also paying to reach specific professionals and decision-makers. For the right B2B offer, the higher lead quality can justify the cost – especially when deal sizes are larger.
2. How quickly can I see results?
You can start generating impressions and clicks immediately. However, building a consistent flow of qualified leads typically requires a few weeks of testing different audiences and messages. We treat the first phase as learning, and later phases as scaling what works best.
3. Do you integrate with CRMs like HubSpot or Zoho?
In many cases, yes. We can help map your LinkedIn leads to existing CRM workflows, or set up simpler alternatives like structured spreadsheets and automated notifications, depending on your current setup and tools.
4. Can you work with both Indian and international targeting?
Yes. While we're based in India, we can run LinkedIn campaigns targeting specific countries, regions, or global markets, as long as your offer and sales process support that scope.
