Email Marketing Services
Turn your email list into a revenue and relationship channel. Ads Revenue helps you build email campaigns and automations that nurture leads, increase repeat purchases, and keep your brand top-of-mind.
From welcome sequences and drip campaigns to newsletters and re-engagement flows, we design email journeys that feel helpful and intentional – not spammy.
What's Included in Our Email Marketing Services?
We design email systems that work in the background, so you can focus on running the business while your list is nurtured automatically.
- ✓ Email automation & workflow design
- ✓ Welcome, nurture & re-engagement sequences
- ✓ Broadcast campaigns & promotions
- ✓ Newsletter planning & content support
- ✓ Cart or lead follow-up (where relevant)
- ✓ List segmentation & audience targeting
- ✓ Subject line, copy & CTA testing
- ✓ Deliverability best practices guidance
- ✓ Open, click & revenue performance tracking
- ✓ Regular optimisation recommendations
Why Email Marketing Still Matters (A Lot)
Social reach can drop, ad costs can rise – but your email list is an audience you directly own. When used correctly, email can:
- Nurture leads who are not ready to buy today, but might in a few weeks or months.
- Educate prospects about your offer, process, and results at their own pace.
- Encourage repeat purchases and referrals from existing customers.
- Support your other channels with consistent messaging and follow-up.
Our Email Marketing Process
Instead of sending random campaigns, we create a structured email ecosystem that keeps working in the background.
1. Audit of List, Tool & Current Flows
We review your current email platform (e.g. basic ESP or marketing tool), subscriber list, existing automations, and recent performance to understand where you stand today.
2. Strategy & Journey Mapping
We map how someone moves from visitor or lead to paying customer and beyond. Based on this, we design key email journeys such as welcome, nurture, onboarding, upsell and reactivation flows.
3. Segmentation & Targeting Setup
We organise your list into meaningful segments – new leads, active customers, high-value customers, cold subscribers, etc. This ensures people receive messages that are relevant to where they are in the relationship with your brand.
4. Copy, Structure & Template Direction
We craft email sequences and broadcasts with clear subject lines, structure, messages, and CTAs. Design can be simple and clean; the focus is on clarity and value, not only visuals. We can also align with your existing branding and layouts.
5. Launch, Testing & Refinement
We roll out key automations and test variables like subject lines, send times, and copy angles. We watch open rates, click-through rates, and conversion metrics to refine performance over time.
6. Ongoing Campaign Support
Beyond automations, we can support in planning and executing regular campaigns – newsletters, promotions, or announcements – that keep your list warm and engaged.
Who Should Focus on Email Marketing?
Our email services are especially useful if you:
- Already have a list of leads or customers but rarely email them in a structured way.
- Invest in paid ads or SEO and want better follow-up on the leads coming in.
- Sell services or products where trust and education matter.
- Want to increase lifetime value (LTV) with repeat purchases or add-on services.
Even a few well-designed automations can make a noticeable difference to revenue without increasing traffic.
Email Marketing – Frequently Asked Questions
1. Which email tools do you work with?
We can work with most popular email platforms. During the discovery call, we'll understand what you're using currently and recommend whether you should keep it or consider a different tool based on your goals and budget.
2. How often should we send emails?
For many brands, a mix of automated flows + 1–4 campaigns per month works well. The exact frequency depends on your industry, audience expectation, and how much value you can add consistently without overwhelming subscribers.
3. Can you write the emails for us?
Yes, copy support is part of our service. We work with you to understand your offers, tone, and key messages, then craft emails that reflect your brand and move people toward action without feeling pushy.
4. How do we measure ROI from email marketing?
We track key metrics like opens, clicks, reply rates, and where possible, direct revenue attribution (through links, UTM parameters, or e-commerce/CRM connections). Over time, we can see how email contributes to total revenue and lifetime value.
