Google Ads (PPC) Management Services
Turn Google Ads into a predictable growth channel, not an expense. Ads Revenue builds and manages PPC campaigns that focus on qualified leads, sales, and measurable ROI – not just clicks and impressions.
Whether you're just getting started with Google Ads or already running campaigns that are not performing as expected, we help you fix the structure, improve targeting, and continuously optimise for better results.
What's Included in Our Google Ads Services?
We don't simply "boost" campaigns. We redesign your PPC setup around your funnel, budget, and business goals so every rupee spent has a clear purpose.
- ✓ Account & campaign structure audit
- ✓ Keyword research & match-type strategy
- ✓ Search, Performance Max & Display campaigns
- ✓ Audience & location targeting optimisation
- ✓ Ad copywriting & A/B testing
- ✓ Bid strategies & budget allocation planning
- ✓ Conversion tracking & event setup
- ✓ Landing page feedback & CRO suggestions
- ✓ Negative keyword refinement & waste reduction
- ✓ Ongoing optimisation & performance reporting
Why Work with Ads Revenue for Google Ads?
Many advertisers face the same issues: lots of clicks, high spend, and very few meaningful enquiries. Our approach is to treat your PPC campaigns as performance assets, not experiments that reset every month.
- We focus on search intent – showing your ads to people actively looking for what you offer.
- We prioritise lead quality over just lead volume, so your sales team doesn't waste time.
- We build clean account structures that are easy to optimise and scale over time.
- We integrate tracking and analytics so you know exactly which campaigns and keywords drive results.
Our PPC Process: From Audit to Scale
Whether you're starting from scratch or already running ads, we follow a structured process that keeps things transparent and results-focused.
1. Discovery & Goal Mapping
We start by understanding your business, margins, ideal customers, and sales process. Together, we define what a "good lead" looks like and what kind of cost per lead or acquisition would be sustainable for you.
2. Account Audit or Fresh Setup
If you already have a Google Ads account, we audit existing campaigns, keywords, and tracking. If you're new, we set up the account the right way from day one – with structured campaigns, ad groups, and naming conventions that make sense.
3. Keyword & Audience Strategy
We research the keywords and audiences most relevant to your services and locations. This usually includes a mix of high-intent search terms (people ready to enquire) and broader discovery campaigns where appropriate.
4. Campaign & Ad Creation
We build campaigns with clear themes, write ad copies that highlight your USP, and set up ad extensions (callouts, sitelinks, call extensions, etc.) to improve CTR and ad-rank. Wherever needed, we coordinate with your team on landing page messaging and structure.
5. Conversion Tracking & Measurement
Before scaling budgets, we make sure tracking is accurate. That includes setting up or verifying conversion events like form submissions, calls, WhatsApp clicks, and important on-site actions through tools such as Google Tag Manager and GA4.
6. Ongoing Optimisation & Scaling
After launch, we continuously refine bids, search terms, placements, and ad variations. We cut wasteful spend using negative keywords, adjust device and location bids, and test new ideas in a controlled way – always aligning with your budget and goals.
Types of Google Ads Campaigns We Manage
Depending on your industry and goals, we can work with different Google Ads campaign types:
- Search campaigns for high-intent lead generation.
- Performance Max for multi-channel coverage with smart bidding, when appropriate and well-tracked.
- Display and Remarketing to stay visible in front of past visitors and interested audiences.
- Call-only campaigns for businesses that rely heavily on phone enquiries.
Is Google Ads Right for Your Business?
Google Ads can work very well if:
- Your customers are actively searching for your product or service on Google.
- You have a clear service offering and can handle more leads or sales.
- You have or are willing to build landing pages that match the intent of visitors.
- You can invest consistently for at least a few months instead of expecting overnight miracles.
If you're unsure, we can quickly review your niche and competition and give you an honest opinion on whether Google Ads is a good primary channel for you – or if you should prioritise something else first.
Google Ads Management – Frequently Asked Questions
1. What budget do I need for Google Ads?
It depends on your industry and the cost per click in your market. For many service businesses, we usually recommend starting with a budget that can generate enough clicks and data each month – not so small that nothing is statistically clear, and not so large that you feel uncomfortable testing. We can suggest a starting range after a quick discussion.
2. How soon can I expect results?
Google Ads can start driving traffic and enquiries within days of launch. However, the best performance often comes after a few weeks of optimisation as we gather data, refine search terms, and improve ads and landing pages.
3. Do you only manage campaigns, or also create landing pages?
Our core service focuses on campaign strategy and optimisation. We do, however, provide clear landing page feedback and can work with your web/development team to improve relevancy, messaging, and conversion rates. Custom landing page design / development can be discussed separately if needed.
4. Can you take over an existing underperforming account?
Yes. Many clients approach us after running campaigns on their own or with another agency. We typically start with an audit, then rebuild or refine the structure to remove waste and focus on high-value actions.
