Social Media Optimization (SMO) Services
Turn your social media from "random posting" into a consistent, on-brand presence that builds trust, visibility, and engagement with the right audience across platforms like Instagram, Facebook, LinkedIn and more.
Ads Revenue helps you organise your social presence with clear positioning, content pillars, posting systems and engagement routines so you don't feel lost about what to post next.
What's Included in Our SMO Services?
Social Media Optimization is about more than just posting regularly. We focus on clarity, consistency, and conversation so your brand looks active, trustworthy, and easy to engage with.
- ✓ Profile optimisation on key platforms
- ✓ Bio, highlights, cover images & brand elements
- ✓ Content pillars & recurring themes
- ✓ Monthly content calendar planning
- ✓ Caption frameworks & hashtag guidance
- ✓ Visual feed/theme consistency suggestions
- ✓ Engagement & comment response strategy
- ✓ Basic social listening & brand mention checks
- ✓ Monthly performance review & improvements
- ✓ Coordination with your internal team (if any)
Why Social Media Optimization Matters for Your Brand
Even if most of your leads come from SEO or ads, people still check your social media profiles before they trust you. An inconsistent or inactive profile can quietly reduce conversions even when your marketing is working.
With structured SMO, you can:
- Look professional and trustworthy when someone searches your brand.
- Communicate your brand personality and values.
- Showcase client work, testimonials, FAQs, and behind-the-scenes.
- Support your paid campaigns and website visits with strong social proof.
- Build a warm audience that recognises your brand over time.
Our SMO Process: From Cleanup to Consistent Presence
We keep the process practical so that you can maintain it consistently, whether we're managing content with you or guiding your in-house team.
1. Audit of Current Profiles
We review your existing social media profiles – usernames, bios, highlights, branding, posting frequency, content mix, and engagement style. We look at what's working, what's missing, and how your brand appears at a quick glance.
2. Brand Positioning & Content Pillars
We define your main content pillars – for example: education, case studies, FAQs, culture, offers, and client wins. This helps keep your content focused while still varied and interesting.
3. Profile Optimisation & Visual Direction
We optimise your bios, CTAs, highlights, cover images, and key visual elements to ensure your brand looks professional and consistent. Where needed, we provide clear guidelines for colours, fonts and post layouts your designer can follow.
4. Content Calendar & Posting Rhythm
Based on your resources, we design a realistic posting schedule (for example, 3–5 posts per week) and a monthly content calendar with post ideas mapped to your pillars, seasons, and campaigns.
5. Engagement & Community Guidelines
We outline how your brand should interact in comments, DMs, and replies, so tone stays consistent. We also share simple routines to boost visibility – like engaging with relevant accounts, responding faster, and using story/post features more effectively.
6. Monthly Review & Improvement
Every month, we look at what performed best – posts, formats, topics – and refine the next content cycle. Over time, this makes your social presence more strategic and less guesswork-based.
Who Should Invest in SMO?
Our SMO services are a good fit if you:
- Already get some traffic/leads but your social profiles look inconsistent or inactive.
- Want your brand to look more premium and trustworthy online.
- Plan to run or are already running paid ads and need your profiles to support that traffic.
- Don't have time to "figure out content" every week from scratch.
Even if you don't want to post daily, a well-optimised and regularly updated social presence can quietly boost the performance of all your other marketing channels.
Social Media Optimization – Frequently Asked Questions
1. Do you also design posts and reels?
Our core SMO service focuses on strategy, planning, and optimisation. Depending on the engagement, we can either coordinate with your internal design team or support with creative production as an add-on. The idea is to make sure both strategy and visuals work together.
2. How often do we need to post?
There is no one-size-fits-all answer. For many brands, posting 3–5 times per week with stories and engagement in between works well. We help you find a rhythm that is effective but also realistic for your resources.
3. Can SMO bring direct leads and sales?
Yes, in many cases – especially when combined with strong offers and clear CTAs. But even when social media is not the main lead source, a strong presence can significantly improve conversion rates from other channels by providing social proof and brand familiarity.
4. Which platforms do you support?
We primarily work with Instagram, Facebook and LinkedIn. Depending on your industry and audience, we can discuss extending the strategy to other platforms as well.
