Meta Ads Campaigns (Facebook & Instagram)
Reach your ideal audience on Facebook and Instagram with scroll-stopping creatives, precise targeting, and performance-focused optimisation. Ads Revenue helps you turn Meta Ads into a consistent source of leads, sales, and brand visibility.
From lead generation and remarketing to full-funnel campaigns, we design Meta strategies that fit your offer, your budget, and your sales cycle – not generic templates.
What's Included in Our Meta Ads Services?
We don't just launch random ad sets and hope for the best. Our Meta Ads management connects the dots between audience, creative, offer, and landing experience.
- ✓ Ad account & pixel audit
- ✓ Audience research & segmentation
- ✓ Campaign, ad set & ad-level structuring
- ✓ Creative strategy (image, video, copy angles)
- ✓ A/B testing of hooks, creatives & CTAs
- ✓ Funnel-based campaigns (cold, warm, hot)
- ✓ Pixel & Conversion API (CAPI) tracking setup
- ✓ Lead form / website conversion optimisation
- ✓ Weekly optimisation & scaling decisions
- ✓ Transparent performance reporting & insights
Why Run Meta Ads with Ads Revenue?
Facebook & Instagram can deliver incredible reach and results, but they can also burn budget quickly if the strategy is not clear. We treat your ad spend like our own and focus on outcomes that matter, not just likes and impressions.
- We start with your offer & audience, not just campaign settings.
- We build full-funnel structures – cold, warm, and hot audiences – instead of only one "boosted" ad.
- We pay close attention to cost per lead, cost per sale, and quality, not just vanity CTR metrics.
- We combine creative testing with data-driven decisions to gradually improve performance.
How Our Meta Ads Process Works
A strong Meta Ads strategy is not "set and forget". We follow a structured process so you know exactly what's happening at each step.
1. Brand, Offer & Audience Understanding
We understand your business, positioning, target segments, and what you're trying to sell – leads for a service, calls for consultations, direct purchases, or something else. This helps us match the messaging and creatives with the right audience mindset.
2. Ad Account, Pixel & Data Audit
If you already have a Meta ad account, we audit your campaigns, pixel setup, events, and historical data. If you're new, we help you set up the ad account, pixel, base events, and Conversion API where applicable.
3. Audience Mapping & Campaign Strategy
We group your potential customers into cold, warm, and hot audiences. Then we design campaigns that move people from awareness to consideration and finally towards conversion, using the right combination of creatives and objectives.
4. Creative & Copy Development
We plan and test different hooks, visual styles, formats (single image, carousel, video), and copy variations. The goal is to find combinations that capture attention quickly and communicate your value clearly within a few seconds of scroll time.
5. Launch, Learn & Optimise
Once campaigns are live, we closely monitor early data, adjust budgets and bids, refine audiences, add negative filters where needed, and cut obvious non-performers before they waste too much spend.
6. Scaling & Creative Refresh
As we find winning combinations, we look for safe ways to scale budgets and explore new angles without breaking what's already working. We regularly refresh creatives to avoid ad-fatigue and keep performance stable.
Who Can Benefit Most from Meta Ads?
Meta Ads can be extremely powerful for:
- Service businesses that want lead generation via forms, calls, or WhatsApp.
- Education, coaching, and training brands looking to fill webinars, demos, or batches.
- Local businesses that want more footfall or enquiries in specific areas.
- E-commerce brands that want remarketing & catalog-based promotion.
If you're not sure whether Meta Ads are right for your stage, we can review your current funnels and suggest the best way to use Meta – or honestly tell you if another channel should come first.
Meta Ads – Frequently Asked Questions
1. What kind of budget do I need for Meta Ads?
Budget depends on your niche and goals. We usually recommend starting with an amount that allows for meaningful testing over a few weeks – not so low that results are random, and not so high that you're uncomfortable. After an initial discussion, we can suggest a practical starting range.
2. How soon can I see results from Meta Ads?
Meta Ads can start bringing traffic and leads soon after launch, but performance typically improves as we gather more data and refine targeting and creatives. The first phase is often about finding what works; the next phase is about scaling and stabilising results.
3. Do you create ad creatives as well?
We provide creative strategy, hooks, and copy suggestions as part of the service. Depending on the engagement, we can either work with your internal design/video team or support creative production through add-on services or partner resources.
4. Can you fix an underperforming ad account?
Yes. A lot of our Meta work starts with accounts that have been boosted randomly or managed without a clear strategy. We audit existing campaigns, keep what's working, and rebuild the rest into a more structured, testable setup.
